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When one pictures urban fashion and celebrities, one usually thinks in terms of hip-hop music, flashy clothes and rappers.
True, many rappers have become the icon of success in urban clothing, while also turning into multi-millionaires. What most people do not appreciate is the research, education, and technology needed to achieve this kind of success.
Apple Bottom clothes came into being because of the foresight of well-known rap artist, Nelly. Along with his business partners, the concept of a beautiful line of urban clothes for women became of prime importance.
Research was extensive on the issues of how to best design clothes that would really flatter a womanly figure and still have the urban chicness that was so desirable. Apple Bottom Clothes were designed to be a line that fit the woman, and not vice versa.
From the beginning, Nelly was heavily involved in the concept and creation of this unique product. From Internet and database studies to actual designs and creation of product, the Apple Bottom line was carefully constructed.
Once the concept was solid, there was a 6 day reality TV tour to seek out the perfect models for the line; these were models that would highlight the womanly advantages of the Apple Bottom brand. The show was highly successful and guaranteed the success of the now famous Apple Bottom line.
Today, Apple Bottom is well-known and sought after. Again with technology, and because of the foresight of rapper Nelly, women can search the Internet for Apple Bottom sites and become acquainted with all the beautiful clothing that signifies this fabulous brand.
Remember, true and technology always go hand-in-hand.
